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sye City of Old Romance
and New Opportunity
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New Orleans, (once an Indian
portage, then a French settlement
in the wilderness at the river end
of the trail) is surrounded by an
atmosphere of romance, daring and
adventure, and the bravings of
dangers and discomforts.
Then followed a period of great
harvests — of commerce — of pros-
perity — elegant leisure and social
brilliancy, the breath of which lives
even unto now.
Then came years when the city
was struggling for its very life — to
arise slowly and gradually become
the progressive city of great enter-
prises that it is today.
The Civil War left her impover-
ished and the troubled years fol-
lowing further disorganized her
resources, forced her to carry her
heaviest burdens and struggle on
under most discouraging handicaps.
To visit New Orleans now is to
enjoy its cosmopolitan make-up —
to thrill with its present day pro-
gressiveness, and also — in the old
French Quarter — peer behind the
veil of its romantic and colorful
past.
.N5 574
[INY narrow streets overhung with iron-trellised balconies — a patch of
sun on a v/hite wall and stone steps a hundred years old — a palm-
f^^i W^ studded courtyard through an old doorway — the glint of an upturned
banana blossom through the rain —
Second hand stores with old furniture piled out over the sidewalk and with
dingy windows filled with pewter pots and soft -toned lustre-ware — crumbling
and yellowed old Spanish and French houses jammed to their massive doors
with the ghosts of talk and deeds of Bienville, the Marquis de Lafayette, and
of all the revelry of Creole society —
Morning sun slanting across the angles of a hundred little roofs and through
the half-open shutters of the long floor windows of the houses — the jutting arm
of an old Spanish street lamp across the archway of a monastery — the shadow of
magnolia leaves in the late afternoon across an ancient cannon in a grey cobble-
stoned alleyway —
Would you like it? Yes — ?
Then come, and wander down through the old town, the Vieux Carre of
New Orleans. They are all there, these details, with thousands of others that
connect more than 200 years of history intimately with that of four great nations,
and that make it a distinctive spot far different from all the stereotyped models
of American cities of which it is a world apart.
The Vieux Carre centers about the peaceful old St. Louis Cathedral on
the Place d'Arms, now Jackson Square, its tiny streets seething with activity
of truck market traffic, choked with carts and garlic-necklaced vegetable venders,
its high balconies festive with colored washings and with laughing dark-eyed
children.
Now the sidewalks are thronged by aproned and foreign-tongued house-
wives, going to the big French market that for over a century has served New
Orleans, returning with their laden baskets.
JACKSON square; LEFT TO RIGHT, PONTALBA BUILDINGS, CABILDO, ST. LOUIS CATHEDRAL, PRESBYTERS
-^ Tage 3
COURTYARD IN THE REAR OF THE PAUL MORPHY HOUSE, NOW THE PATIO ROYAL
^INCE 1849, in the time of the Baroness Anna Pontalba and the quarter
of the century following, when the society of New Orleans centered
around the Place d'Arms, and when the old French Opera House
gathered the elite of the South at the feet of European prima donnas, little by
little, as the old buildings have grown mellowed and shabby, the Vieux Carre
has slipped into physical decline as far as modern New Orleans is concerned,
but its charm remains, reminiscent and indefinably wrapped up in the heart-
roots of its people.
Today it is the playground of the society folk of the city and of the poetry
loving, and in the last few years it has sheltered an art colony of writers and
painters, whose rather picturesque living in the old buildings, adds a touch
of modern color to the greys and subtleties of the old quarter.
Come, first of all to the Place d'Arms, the beautiful little park now bearing
the military statue of General Andrew Jackson from which it gets its modern
name.
There, if you know history, you may imagine you hear the faint booming
of long-silenced cannon, the clank of swords of drilling troops. Across the well
kept grass and smooth curved walks there will come the flash of sabres in the
Tage 4 }^-
sun and a glimpse of the colors of
Spanish and French officials in full
regalia — as they interchange places
in authority over the city.
Colorful pirates in daring esca-
pades — beautiful womanhood duelled
for by young and full-blooded gal-
lantry — the wildness of the voodoo
spell cast from the mulatto high-
priestess of the Congo — the hysterical
and flaming fire of the quadroon balls
— are all details in the brilliant his-
tory that is wound inextricably with
the building of the square and with
every part of the Vieux Carre.
The Place d'Arms was laid out in
1720 by Captain Bienville, and was
at first only a bare open space en-
closed by cypress palings where the
tarred bodies of pirates were left
suspended from rude gallows. In the
history of New Orleans it was the
center, being the scene of dozens of
dramatic events, the landing of the
Cassette girls in 1727, the gathering
of troops to repel the expected at-
tack of Natchez Indians in 1728, the
reception of the Acadians driven from
Nova Scotia by the British in 1755,
the arrival of the galleons that
brought Captain-General O'Reilly and
marked the transfer of the colony
from France to Spain in 1769, and
the return of General Jackson from
the Battle of New Orleans when he
gave thanks in St. Louis Cathedral
that shadows its ground.
St. Louis Cathedral site was se-
lected by Bienville in 1718 and when
the little church was destroyed by
fire in 1788 it was not replaced until
the present structure was erected in
1795 by Don Almonaster y Roxas
who is buried in a crypt under the
altar.
Separated from the Cathedral by
Orleans alley was erected the Spanish
court house, the Cabildo, in which
THE HAUNTED HOUSE
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'^ Tage 5
CLOISTER ALLEY
took place the transfer of the state of Louisiana from Spain to France and from
France to the United States, and in which Lafayette, the guest of the city in
1825, was quartered.
On the other side of the Cathedral is another building similar to the Cabildo,
the Presbytere, house of the Capuchin Priests, where later were housed the civil
courts of the city.
And for another trip, begin at Canal, and elbow through the opening of
Royal Street, the Rue Royal. Above the now blaringly crowded sidewalks,
aged buildings, old jutting balconies, given over to garish fruit stands or res-
taurants, are the old homes wherein plots that swung the fate of New Orleans
were hatched.
Upon the site of the Hotel Astor, on the first block, formerly stood the
brick home of Dr. Antommarchi, Napoleon's physician, who practiced for a
number of years in New Orleans after the Battle of Waterloo, and adjoining,
at 127 Royal, is the spot where the insurgents of the Radical State Legislature
were expelled by the governor's police.
Yellowing in the mellowed light that slips down through the lacy-shade of
magnolia branches, is the old Merchants Exchange, once used as a court in the
days when William Whitaker, filibuster, was tried and acquitted of violating
the neutrality laws.
In the block, at 417, where now the bright awnings of a patio tea shop
jut out across the sidewalk, is the famous old Spanish bank company, later
the home of Paul Morphy, famed all over the world as a master chess player.
Tage 6 ^'~
On the corner of St. Louis and Royal
was the St. Louis Hotel, afterward
the Hotel Royal, erected in the early
thirties, in which Henry Clay was
entertained in 1843 at the famed
gold-plate supper reputed to have cost
about $20,000.
Sieur George's house, made famous
by Cable's stories, stands at the cor-
ner of St. Peter and Royal, and at
Orleans Street, where now the Sisters
of Charity carry on their devoted
work, is the old Orleans theatre,
where Lola Montez and other nota-
bles appeared, and which was later
made famous by the wild and flaming
quadroon balls.
French emigres and later fugitives
from the insurrection in San Domingo,
gathered at the Cafe des Exiles at St.
Ann and Royal, now a second hand
store, and at the corner of Dumaine
and Royal there is the former resi-
dence of Mme. Poree, where the fash-
ionable Creole ladies gathered in 1815
to wave farewell to General Jackson's
troops as they marched out to fight
the battle of New Orleans.
At Hospital and Royal Streets is
the Haunted House, its name taken
AN OLD COURTYARD IN THE FRENCH QUARTER
VIEW OF THE MORPHY HOUSE, IN THE EARLY DAYS ONE OF LOUISIANA'S FIRST BANK BUILDINGS
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from the tales of ghosts of tortured negroes, who, on windy nights, rattle
their chains as they did a century ago, while its mistress, Mme. Lalaurie, noted
for her splendid fete for the Marquis de Lafayette, reveled in their agonies in
demoniacal midnight orgies.
These only touch the memories of old New Orleans. Every house of the
quarter is associated with many events of a past more colorful than America
can boast in any other section, every courtyard brings visions of stirring events
of its early history.
The Vieux Carre of New Orleans is to all who love art and history
and charm a lure that brings you back again and again, with always the
feeling that there are thousands of secrets in every grey stone wall or trellised
balcony, hundreds of tales untold.
Bienville, history tells us, came through Lake Borgne into Lake Pontchar-
train, then turning up through Bayou St. John, landed on Esplanade Avenue,
marching later to what is now Jackson Square.
Twenty-five years after Bienville had explored the lower Mississippi, he
returned in 1718 to declare, in the name of the Duke of Orleans, regent of France,
that spot, now the centre of the Place d'Arms, as the future post, Nouvelle
Orleans.
On the back of the cover of this book the painting by McCaleb shows his
welcome by the Tchoupitoulas Indians.
ST. ROCH'S CHAPEL AND CEMETERY
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LEFT: ABSIXTHE HOUSE IIIOHT: BEAUREGARD HOME BELOW CABILDO AND ST. LOUIS CATHEDRAL
-^ Tage 9
ABOVE: A SCENE ON ST. CHARLES AVENUE BELOW: A FOUNTAIN IN AUDUBON PARK
f^M RCHITECTURAL contrast is one of the most striking features of the
New Orieans landscape. In the old quarter, there are the fortress-
t^^f-^^^ like structures of the French and Spanish times, with the red-tiled
roofs, and the enclosed courtyards. In the more modern section, building runs
the gamut from the colonial type to the last word in bungalow-construction.
This introduces a variety in the appearance of the city that in other places,
if found at all, is confined to the very wealthy sections, where builders spend
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ENTRANCE OF AN OLD NEW ORLEANS HOME
large sums of money in order to achieve
originality.
St. Charles Avenue is one of the
famous thoroughfares of the country.
The homes on this avenue and on
other streets and parkways of the well-
to-do, are as handsome structures as will
be found anywhere.
Flowers are their particular glory.
For New Orleans is a city of gardens; in
the rich soil of this semi-tropical climate,
they grow all the year in profusion, they
all but smother the houses. Roses are
especially beautiful in winter.
Purple wistaria, pink crepe myrtle,
oleanders, and flaming bogainvillea, be-
sides hundreds of other varieties of the
temperate zones as well as the tropics,
spray their perfumed beauties to the
world.
Palm-lined streets remind one of the
avenues of some South American capital ;
and banana trees are a common sight.
These gardens are not confined to the
wealthier sections. They are found as
well around the more modest homes.
It is these flowers, filling the great
open spaces between the houses, that
give the city its hospitable appearance,
and appearances are justified — by the
people themselves.
ABOVE, RIGHT AND BELOW : VIEWS OF NEW HOMES ON ST. CHAKLES AVENUE
Tage 11
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THE LAGOON IN CITY PARK
JOST of the streets of New Orleans are wide — and there are 520 miles
of them; the houses are built upon ample grounds; there are many
open squares and quite a few playgrounds.
At one end of the city, is Audubon Park, with miles of live oaks, palm
drives, spreading palms, and canoe streams. At the other end, is City Park,
216 acres, breathing beauty and romance in every leaf and flower. It was here
that the high spirited bloods of a former generation settled, under the duelling
oaks, just a pistol shot apart, the differences of political opinion or the rivalry
for some fair hand.
ENTRANCE TO CIIY PARK DRIVE
Tage 12\>'~
The beauty of the foliage and flowers
the year around, the lawns and gardens,
the handsome homes, the charm of the
people, the yachting on Lake Pontchar-
train with its 800 square miles of sur-
face; the races and Mardi Gras; the
hunting, bathing, fishing, tennis and
golf, all the year, add never ending de-
lights to the city.
Side by side with the palm, flourishes
the pine tree. This typifies the climate
of the city. It is neither too hot, nor is
it too cold. The temperature averages
54 in January and 82 in July. During
the last half century, the thermometer
has dropped below 32 an average of
five times a year; and it has gone above
100 degrees only seven days during the
entire period.
In health, the city ranks among the
most favorable of the United States.
The death rate for whites is only 13.7
per 1,000 inhabitants.
ABOVE FAMOUS DUELLING OAKS IN CITY PARK
BELOW- AN OAK DRIVE IN AUDUBON PARK
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above: a view of west end park on lake pontchartrain
below: ST. CHARLES AVENUE ENTRANCE OF AUDUBON PARK
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above: A GOLF SCENE IN AUDUBON PARK BELOW : THE NEW WEST END COUNTRY CLUB
Tage 14^f
ONE OF TiJE BIl. OAKS HUNG WITH MOSS IN CITY PARK
above: the new Orleans country club below: view of delgado museum in city park
~'4^Tage 15
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Mem Oriea
THE REX PARADE, MARDI GRAS, CANAL STREET
HE Mardi Gras Carnival is the celebration that New Orleans originated
in 1827 and is known the world over as the skyrocket-burst of glory
of the year's social activities; a celebration that brings multiplied
thousands to the Crescent City every winter.
It begins with the ball of the Twelfth Night Revellers, 12 nights after
Christmas; this is followed by many others; and the celebration ends with a
series of day and night processions, and a frenzy of masquerade balls, with
promiscuous masking on Mardi Gras Day — which is the Tuesday before Ash
Wednesday — to clap the climax.
Rex — king of the carnival — the outstanding Orleanian of the year — is
received at the river gate of New Orleans with the shrieking of whistles, the
booming of cannon, and the shouting of devoted subjects, who are massed so
thickly in the streets that one could walk for blocks upon their heads.
The masking of Mardi Gras day brings out all the splendor that the vivid
imaginations of this cosmopolitan city are able to conjure up, and well-filled
purses execute. Even those who have seen the Mardi Gras since their boyhood
get new thrills. For visitors, it is an experience full of delights and novelty.
Racing is another of the great attractions that New Orleans offers. The
races begin each winter on Thanksgiving Day and last up to Lent and sometimes
into Lent. Two tracks, with several thousand horses from the best stables in
the country provide amusement for those who like the "Sport of Kings."
Many social activities center about the country clubs; the Southern Yacht
Club; the famous Pickwick, Boston and Round Table Clubs, and the other
clubs, which always extend courtesies to visitors with proper introductions.
Tage 16^^'-
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In the French Quarter, surrounding
Jackson Square, where was effected the
formal transfer of the Louisiana terri-
tory to the United States — the greatest
real estate transaction in history — is the
artists' colony. Sculptors, painters,
musicians, poets and writers — some of
the nation's most brilliant figures come
here to catch and immortalize the glories
of the city, and enjoy the gaiety of
Southern hospitality.
Among other attractions, are muse-
ums of art, history and Louisiana re-
sources. There are 13 libraries, three
colleges, a religious seminary, and 200
public and private schools.
ABOVE: REX RECEIVING THE KEYS TO THE CITY
FROM THE MAY'OR AT THE CITY HALL
above: going to the post at one of new Orleans' famous race tracks
below: a finish of an exciting race at the fair grounds
-^^■Pjge 17
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A \JE\V OF 'I HE SOUTUEUN YACHT CLUB OX LAKE POXTCHARTRAIX
JIFTEEN minutes' auto ride from the heart of the city, is West End,
and a Httle beyond, Spanish Fort, both on Lake Pontchartrain. At
J2^ West End is the Southern Yacht Club, one of the oldest organizations
of the kind in the United States. It is the center of one of the largest motor
beat activities in the country.
Water sports last throughout the year, though the regatta season is in the
summer time. Lake Pontchartrain is land-locked, and therefore gives protec-
tion to the small pleasure craft.
The drive to West End is one of the famous thoroughfares. It was on this,
formerly a shell road, that the men of fashion in the old steamboat days used to
try out their blooded horses.
Spanish Fort is the amusement park of the city. The ruins of the old fort,
which the Spaniards built to protect the approach to New Orleans by Bayou St.
A YACHT RACE ON LAKE PONTCHARTRAIN
T:lge 18^^-
John, are still preserved. Nearby, are
the remains of the Holland submarine,
built during the Civil War, and one of
the pioneers of under-water craft.
One of the city's most famous
restaurants is at Spanish Fort.
Another pleasant drive is to Little
Woods, further down the coast of Pont-
chartrain. This is 20 miles from the
city. It is a picnic, fishing and bath-
ing center in summer.
Still further down the lakeshore, is
Shell Beach, another fishing and hunting
center.
There are many beautiful drives near
New Orleans through the cypress
swamps and the laughing cane fields.
One of the prettiest is through the
Evangeline country of the Teche.
Or, if one prefers a water trip, there
are commodious steamboats plying the
lower Mississippi.
On these trips you will see the banks
of the Mississippi fringed with orange
groves; and the bayou country, where
great oak trees stretch their branches
shaggy with moss, across the pellucid
streamis; and where the people still
retain the characteristics that make
Louisiana different.
A QUICK TURN IN A BIG RACE
DUCK HUNTING NEAR NEW ORLEANS
'4_Tage 19
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AIRPLANE VIEW OF NEW ORLEANS BUSINESS DISTRICT, SHOWING FINANCIAL CENTER
JEW ORLEANS is 110 miles from the Gulf of Mexico, has a land area
[\1 of 196 square miles. Its population is 400,000, of which 125,000 is
negro. The population of the industrial zone of New Orleans is 525,000.
Eleven railroad lines, 90 odd steamship lines, the government barge line
and various steamboat lines make this city the great distributing point of the
South, and America's Second Port.
More than $40,000,000 has been spent on developing the public wharves
on the river front, and the Industrial Canal. Railroad and private wharves,
elevators and warehouses bring the total improved frontage to nearly nine miles,
SKYLINE FROM THE MISSISSIPPI. THE RIVER HERE IS OVER 125 FEET DEEP AND ABOUT 3000 FEET WIDE
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with berthing space for 90 vessels 500
feet long. The Public Belt Railroad
provides cheap and efficient interchange
of freight. The Chalmette Terminals
are the extensive docks and warehouses
of the Southern Railway System.
Among the larger port facilities are:
grain elevators with a total storage
capacity of 7,572,000 bushels; public
cotton warehouses, with storage space
for 320,000 bales; Army Supply Base,
consisting of three warehouse units,
covering 48 acres, part of which is
leased to general commerce; eight dry
decks, with lifting capacity up to 10,000
tons; coal tipple, with 1,000 tons per
hour loading capacity; besides banana,
sugar, and coffee unloading facilities.
About 1,200 factories, employing near-
ly 35,000 men, turn out a manufactured
wealth totalling $300,000,000 a year.
New Orleans is the largest market in
the United States for cotton, bananas,
rice and burlap, and one of the largest
for sugar, naval stores and coffee. It is
also a large fur market.
The banks have 50-odd offices and
branches, with resources of $246,000,000
and deposits of $165,000,000.
AIRPLANE VIEW, SHOWING ALGIERS,
A SUBURB ACROSS THE RIVER
A MODERN BANK BUILDING
"^ 'Page 21
above: a (IICAXTIC KL(;)AT[.\(i DRYDDL'K
below: Tin: r()M\[()i)iTY warehouses
below: a view of the business district showing the famous crescent in the river
Tage 22
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ai'.ove: a busy scene on the harbor fkoxt
above: unloading a LAK«,E ^-.HIP.MENT of hides from south AMERICA
below: unloading cotton from one of the RIVER STEAMERS
--i/^Tage 23
SCENES AT THE SOUTHERN RAILWAY S CHALMETTE TERMINALS
SUGAR REFINERY IN BACKGROUND
Tage 24 ^
The Chalmette Terminals of the
Southern Railway System, at New Or-
leans are the only steamship docks on
the Mississippi River of the "slip" type.
The slip is 1,800 feet long, 300 feet wide
and 30 feet in depth. It is capable of
handling six large vessels comfortably at
one time. Two reinforced concrete docks
line the sides of this slip. Dock No. 1 is
a single-story structure, 1,300 feet long
and 120 feet wide. It has an area of
156,000 square feet. Dock No. 2 is a
two-story structure, 1,680 feet in length
with a ground floor width of 130 feet
and a second story width of 119 feet.
Its area is 418,320 square feet. Tracks
also serve the second floor of this shed.
The facilities of the Southern Railway
System furnish berthing space of
624,320 feet, on which general cargo
can be handled direct from ships to
cars and vice versa. Space is also
available for storage and handling of
both export and import freights.
ABOVE: A BANANA CONVEYOR
above: the southern railway's chalmette slip
below: public grain elevator
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-5«{ Pcige 25
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A VIEW OF THE FAMOUS PAKENHAM OAKS NEAR CHALMETTE
^MONG the environs of New Orleans, there are none richer in historical
romance than the field of Chalmette, on which the Battle of New Orleans
was fought. It is a place frequented by visitors and residents, and
the monument here is a reminder of one of the great days of our national life.
The story of the redoubtable Andy Jackson and the few cotton bales that
have been magnified into an apocryphal line of breastworks; and of the charge
in which the stout old Dominique You threw himself at the head of Lafitte's
company of pirates and repelled the attack of Pakenham, is one of the epics
of American history.
It was a battle that was unnecessary in the sense that it was fought after
peace had been signed; but had Jackson lost the day, perhaps the peace would
have been undone. The victory was of tremendous importance.
Near the field of Chalmette, there is a huddle of brick erroneously called
A TURN NEAR PAKENHAM OAKS
OLD RUINS IN THE FOREGROUND
Tage 26 ^-
the "Pakenham ruins." As a matter of
fact, the British General had his head-
quarters at the old Villere place.
The ruins in question are the remnants
of a house that was built after the battle.
The building, occupying the same site,
at the time of the battle, was occupied
by Denis de Laronde, father-in-law of
Major Gabriel Villere, who escaped from
the British, carrying to General Jackson
the news of the contemplated attack.
It was in the gardens of this, the
"palace" as it was called, of the Ver-
sailles plantation, that the night battle
of December 23, 1814 was fought.
After he was mortally wounded, on
January 8, 1815, Pakenham was taken
to the pecan grove behind this house.
There, surrounded by members of his
staff, he died.
above: a view of lee circle
below: an old plantation home
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A MODERN SOUTHERN RAILWAY SYSTEM PASSENGER TRAIN
THE SOUTHERN RAILWAY SYSTEM
SHORT LINE
Between
New York- --Boston— Philadelphia
Baltimore— Washington
and
New Orleans
Between
Cincinnati— Detroit— Cleveland
Pittsburgh-— Chattanooga
Birmingham
and
New Orleans
SOUTHERN SERVES THE SOUTH
Tage SO ^'-
SOUTHERN RAILWAY SYSTEM PASSENGER STATION ON CANAL STREET IN THE CENTER
OF THE BUSINESS SECTION OP NEW ORLEANS
[HE SOUTHERN serves the South from the Northern
gateways at Washington, Cincinnati and Louisville, and
the Western gateways at St. Louis, Memphis and
New Orleans, to the Ocean Ports of Norfolk, Baltimore, Charles-
ton, Savannah, Brunswick and Jacksonville, and the Gulf Ports
of Mobile and New Orleans.
Affording convenient schedules and travel accomodations
between the principal cities and resorts in the Southern states,
and excellent through service between the large cities of the North
and East and the principal cities of the South.
Southern Railway dining car service on all through trains.
Southern Railway System agents everywhere will be glad
to furnish you, or mail to any address free upon request, copy
of this booklet, and otherwise assist you in making your trans-
portation arrangements. Please consult them.
W. A. BECKLER
Passenger Traffic Manager
Cincinnati, Ohio
W. H. TAYLOE
Passenger Traffic Manager
Washington, D. C.
^j<^"7fee SOUTHERN SE"RVES THE SOUTH
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BAUERLEIN. INC.
NEW ORLEANS
50M-1-1-24
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LIBRARY OF CONGRESS
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